About

Our story begins with Kätrin Avarmaa, who founded HILP from humble beginnings of crafting appliques from old t-shirts. Inspired by streetwear and the diverse array of individuals around us, we embarked on a journey to create something truly unique.

As time passed, families began to embrace the idea of matching outfits, and we expanded our range to include sizes for everyone, ensuring that the spirit of fun and creativity could be enjoyed by all. Friend groups found joy in wearing our playful garments together, each adorned with animal appliques tailored to different personalities and preferences.

At HILP, our commitment to craftsmanship and longevity is unwavering. We stand against fast fashion, prioritizing sustainability and social responsibility. Our products are carefully crafted and built to last.

While trends may come and go, we believe in the timeless appeal of classic designs. Our t-shirts feature the same beloved patterns, cherished by our community, with minor alterations made only in response to customer feedback.

We design and craft clothes that make people look and feel fantastic, using the comfiest and softest fabrics for casual wear, alongside top-notch materials. Everything we create is made to last, so our customers can enjoy their favorite pieces for years to come.

To minimize our environmental footprint and ensure fair working conditions, we produce our clothes in our studio in Estonia. By controlling every step of the process, we can focus on reducing waste and treating people with respect.

Our goal is simple: to create fashion that brings joy without harming the planet or compromising on quality.